Barebells Takes Protein to the Energy Drink Aisle

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If you know Barebells, it’s for their high-protein, no-added-sugar bars that taste more like treats than supplements. Now they’re taking that positioning into the energy drink world with Barebells Protein Soda, a hybrid that delivers 10g of protein, 200mg of caffeine, zero sugar, and a low-calorie profile. The new line launches today on their site and comes in three flavors: Wild Strawberry, Pineapple Sunrise, and Sweet Cherry.

Many protein drinks, from shakes to smoothies, make people feel heavy or sluggish, especially when you’re not hungry or right after training. Barebells’ new soda is designed to feel more refreshing and energizing, not filling. With 200mg of caffeine (about two strong cups of coffee) and carbonation, it’s positioned as a wake-up-and-go drink that still contributes to your daily protein intake.

Part of a broader trend

Barebells isn’t alone. The entire category is expanding to make protein more portable and palatable for everyday use and anytime formats, not just recovery.

Why you should care
Protein drinks and snacks are no longer just for the post-workout window. The growing range of options means you can fit protein into more parts of your day, whether that’s a light soda with caffeine, a bar between meetings, or a shake after training. It reflects a shift from recovery-only products to everyday functional foods that support you in the way you need.

This wave of innovation also makes it easier to stay consistent. With more portable, flavorful, and situational ways to get protein, it’s simpler to supplement what you get from whole foods and actually reach your targets. Five years ago, that required more planning, some chalky bars and thick shakes. Today, the industry is catching up to how people really want to eat and train.

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